Articles and Insights from the FIT Fundraising Team




Are You Signing Up Your “90 Day Wonders” as Monthly Giving Sponsors?

90 Day Wonders. The best way to get monthly donors to “sign up” for a monthly pre-authorized gift is to track monthly giving from your regular donor program. Run a report monthly and identify those donors who have given 3 months in a row. Call them immediately after the third gift to thank them and ask them to join your monthly giving club.

It’s That Time Again… New Year’s Goal Setting for Your 2012 Fundraising

Unlike most people who call themselves “fundraising counsel” I am not one who wastes a lot of time with grandiose vision papers and colorful case statements. Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.

My Christmas Wish… Keep Our Tax Deduction

Even the famous miser Ebenezer Scrooge came to know the goodness of generosity. As Charles Dickens wrote, “Scrooge was better than his word.. He became as good a friend, as good a man as the good old City knew, or any other good old city, town, or borough in the good old world.” Before the President and Congress send nonprofits a lump of coal, they would do well to remember the lesson of Scrooge and preserve the charitable tax deduction.

4th Quarter Check List – Cancel Christmas Vacations in Your Development Department

Stay open through the holidays. Have at least a few major gift officers in the office that can be making clean-up calls to donors that haven’t given yet this year and thank you calls to donors who make large year-end contributions. They’ll also be available for those last minute calls from donors who want to make gifts of stocks or other assets before year-end.

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