Articles and Insights from the FIT Fundraising Team




Segmentation: Use it or Lose it

Segmentation: Use it or Lose it

"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity...

New Year Gurus Wrong Again… DM Will NOT Die in 2014

Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America’s top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity’s web site as their response device. No other channel drives more gifts to your website than Direct Mail!

4TH Quarter Checklist – LYBUNTs: Are you making your list and checking it twice?

LYBUNT is an acronym that stands for “last year, but unfortunately not this year.” This is a term used frequently in the fundraising world to represent donors who gave your organization money last year but, who have not given you money yet this year. Fundraisers typically target this group of last year’s donors differently than people who haven’t made a gift at all.

The 4th Quarter Blitz

Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.

It’s That Time Again… New Year’s Goal Setting for Your 2012 Fundraising

Unlike most people who call themselves “fundraising counsel” I am not one who wastes a lot of time with grandiose vision papers and colorful case statements. Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.

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