Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
It has been a unique week. Meeting with development professionals is always filled with surprises, but I have to tell you I was floored with the number of development pros trying to do it on their own. I met not one, not two, but three development directors who were one person...
Now is the time to let your supporters know how much you appreciate them. February 12 has been named nationwide on social media as Donor Love Day (#donorlove on Twitter).
Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America's top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity's web site as their response device. No other channel...
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
great major gift fundraisers understand that those writing the checks are ultimately their business partners.
As I boarded a plane a few years ago from Los Angeles, I was going through my routine… stowing my lap top under the seat in front of me, neatly folding my jacket in the overhead bin, and most importantly, putting on my headset and dialing in my Ipod with...
If you want to see your donors step up and start making major investments in your charity or non-proft, then start treating them like you would a business partner or major investor. Meet with them, talk with them, but most importantly listen to them.
As the chief development officer you must empower your board with the knowledge to raise funds (even if they think they already know it all). You must create an environment that is focused on creating new revenue, instead of simply cutting the old spending.
Great development directors are relentless in their quest for the next big idea… they never drop an appeal in the mail without knowing what the next appeal will be to energize their donor base.