Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
Articles
Articles and Insights from the FIT Fundraising Team
Is Your Charity About To Be Hit By A Hurricane?
8 Critical Fundraising Steps after a Catastrophe - When natural disasters strike, most "non-disaster" non-profits expect to feel the impact when it comes to giving. History indicates that non-disaster giving will dip 5 to 15% within 45 days of a catastrophic event....
Do You Have A Heart For DONORS?
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
The 5 Biggest Tips for Boosting Donations
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
Do you have an annual plan for measuring CHANNEL INTEGRATION?
Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable...
Show Your Donors Some Love – Use Feb. 12 to Say Thank You
Now is the time to let your supporters know how much you appreciate them. February 12 has been named nationwide on social media as Donor Love Day (#donorlove on Twitter).
What I am Thankful for… a year of thanks and giving at THANKSGIVING
I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate suffering, helping the homeless, feeding the hungry and providing clean, cool water to those who thirst.
Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
How 100 Cups of Coffee Could Save Your Charity
…a remarkable difference in income occurs by meeting with your financial partners… I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and “ask” based upon their desires, not mine.
Realize Fundraising Is Not About The Money…
From "Rainmaking: The Fundraisers Guide to Landing Big Gifts" on page 112... [Save 10% by ordering here: http://t.co/ZESuoSHy92 ] The best fundraisers know that relationships are never about money. By the same token, successful major gift officers make sure the...
