Articles

Articles and Insights from the FIT Fundraising Team

 

 

 

Can a Capital Campaign Hurt Your Non-profit?

Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.

New Year Gurus Wrong Again… DM Will NOT Die in 2014

Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America’s top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity’s web site as their response device. No other channel drives more gifts to your website than Direct Mail!

Don’t Let “Buddy The Elf” Fix Your Website in December

Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.

What I am Thankful for… a year of thanks and giving at THANKSGIVING

I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate suffering, helping the homeless, feeding the hungry and providing clean, cool water to those who thirst.

Get the fundraiser’s guide to landing big gifts

The book that’s helped more than 1,000 nonprofits raise over $150 million!

Click the PayPal Button to Order Now.

Reach Us

Need help with your fundraising strategy? Contact FIT Fundraising today to schedule a consultation with our expert team.

(434) 381-3185

rjones@fitfundraising.com

Leave A Message