The next President of the United States will have to shift away from the traditional fundraising strategies which have been used over the last two Presidential campaigns. It will be critical to use “marketing integration” to raise funds and move away from silo’d approaches of using independently: (1) traditional direct...
Does Your “Ice Bucket” Leak?
Today, social media is producing primarily "One-And-done" new donors. While this kind of funding helps, it is very risky to build a future on.
The GOP Take Over Lessons for Nonprofits and Charities!
If you cannot change the people you are around… change the people you are around. Sure, it sounds easy, but it is the toughest part of integrating new technology. Some people just will not be able to change or grow.
Holiday Cookies and Your Website Donations
It's that time of year around my home... It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her sisters, my two daughters-in-laws...
“New, New” Donors Drive Growth and Revenue
The "New-New" donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.
RFM Plus… The HOT New Way To Create MORE GIFTS!
Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who...