Today, social media is producing primarily “One-And-done” new donors. While this kind of funding helps, it is very risky to build a future on.
Articles
Articles and Insights from the FIT Fundraising Team
Double Down on SEM to Boost Year End Revenue (plus 8 other great ideas)
… half of all donations happen in 4th quarter, and half of those occur during the month of December, and half of those occur during the last week of December (the golden week), and half of those contributions will happen the last day of December.
The GOP Take Over Lessons for Nonprofits and Charities!
If you cannot change the people you are around… change the people you are around. Sure, it sounds easy, but it is the toughest part of integrating new technology. Some people just will not be able to change or grow.
Do you have an annual plan for measuring CHANNEL INTEGRATION?
Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable...
The Shinny New Thing in Fundraising… INTEGRATION
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...
This Old Dog Has Learned A Few New Tricks….. Multi-channel Giving!
The colorful Lee Atwater was right about one thing that applies to our era today, “listen to your donors”. Donors today are telling you they want more options for giving. We call it integration, but it is critical to give your supporters multiple options for driving them to make their next gift.
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.
Tee Up Your Next Major Gift ASK: Create personalized video messages from the field
You probably can’t do this for your entire donor base, but imagine how great your donors will feel when your CEO or board chair sends them a personal video greeting and message of thanks from the site of one of your projects.
Internet Guru Challenge – Fundraising “Part Deux”
Internet giving continues to climb, but I contend it is because the other channels are driving traffic to web giving pages, and not because the other channels are lying in a ditch on the information highway.
What The “Internet Gurus” Are NOT Telling You About Fundraising
When people give on line it is no more about the technology as saying when people give in the mail it is because of the paper.
