Roy C. Jones

Category: on-line donations

Double Down on SEM to Boost Year End Revenue (plus 8 other great ideas)

By Roy JonesIn internet gifts, internet giving, major donor, major donor; fundraising;, major donors, major gifts, on-line donations, search engine marketing, SEMPosted

... half of all donations happen in 4th quarter, and half of those occur during the month of December, and half of those occur during the last week of December (the golden week), and half of those contributions will happen the last day of December.

Fundraising Begins with “Your Preacher and Six Pallbearers”…

By Roy JonesIn direct mail, direct mail fundraising, on-line donationsPosted

It begins with the data. I'm often approached by nonprofit leaders with the same question.  Leaders of both large and small nonprofit organizations have asked me the same question over and over.  The are all looking for a short cut to building their fundraising program. They always expect that I...

This Old Dog Has Learned A Few New Tricks….. Multi-channel Giving!

By Roy JonesIn direct mail, direct mail fundraising, direct mail; big mistakes;, internet gifts, internet giving, on-line donationsPosted

The colorful Lee Atwater was right about one thing that applies to our era today, “listen to your donors”. Donors today are telling you they want more options for giving. We call it integration, but it is critical to give your supporters multiple options for driving them to make their...

Don’t Let “Buddy The Elf” Fix Your Website in December

By Roy JonesIn fundraising, internet gifts, internet giving, on-line donations, search engine marketing, SEM, Uncategorized, yearend fundraising appealPosted

Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and...

Internet Guru Challenge – Fundraising “Part Deux”

By Roy JonesIn direct mail fundraising, direct mail; big mistakes;, internet gifts, internet giving, major donor, major donor; fundraising;, on-line donations, SEMPosted

Internet giving continues to climb, but I contend it is because the other channels are driving traffic to web giving pages, and not because the other channels are lying in a ditch on the information highway.

Direct Mail: R.I.P 2011?

By Roy JonesIn development, direct mail, direct mail fundraising, Fund development, internet gifts, internet giving, major donors, major gifts, on-line donations, UncategorizedPosted

Direct mail pre-printed reply devices may be decreasing in use, but the direct mail fundraising letter is at an exponential high. People are reading their mail and then using the giving channel they trust the most. Remember, in 2011 the key will be how you use direct mail AND the...