… half of all donations happen in 4th quarter, and half of those occur during the month of December, and half of those occur during the last week of December (the golden week), and half of those contributions will happen the last day of December.
Articles
Articles and Insights from the FIT Fundraising Team
Fundraising Begins with “Your Preacher and Six Pallbearers”…
It begins with the data. I'm often approached by nonprofit leaders with the same question. Leaders of both large and small nonprofit organizations have asked me the same question over and over. The are all looking for a short cut to building their fundraising...
This Old Dog Has Learned A Few New Tricks….. Multi-channel Giving!
The colorful Lee Atwater was right about one thing that applies to our era today, “listen to your donors”. Donors today are telling you they want more options for giving. We call it integration, but it is critical to give your supporters multiple options for driving them to make their next gift.
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.
Internet Guru Challenge – Fundraising “Part Deux”
Internet giving continues to climb, but I contend it is because the other channels are driving traffic to web giving pages, and not because the other channels are lying in a ditch on the information highway.
What The “Internet Gurus” Are NOT Telling You About Fundraising
When people give on line it is no more about the technology as saying when people give in the mail it is because of the paper.
Direct Mail: R.I.P 2011?
Direct mail pre-printed reply devices may be decreasing in use, but the direct mail fundraising letter is at an exponential high. People are reading their mail and then using the giving channel they trust the most. Remember, in 2011 the key will be how you use direct mail AND the internet, not direct mail or the internet.
