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4th Quarter Check List – Cancel Christmas Vacations in Your Development Department

Stay open through the holidays. Have at least a few major gift officers in the office that can be making clean-up calls to donors that haven’t given yet this year and thank you calls to donors who make large year-end contributions. They’ll also be available for those last minute calls from donors who want to make gifts of stocks or other assets before year-end.

“Where have my donors gone… let’s see, did I remember to say thank you?”

Of the individuals who stop giving to your organization, according to Judith Nichols of Pinpointing Affluence Research, only four out of 100 former donors actually move away or die;

15 have decided to make their gifts to other organizations;
15 are unhappy with your organization;
66 think you don’t care about them.

Get the fundraiser’s guide to landing big gifts

The book that’s helped more than 1,000 nonprofits raise over $150 million!

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13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

contact@divifinance.com

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