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Year End Fundraising Begins NOW…

by Roy Jones | year end crisis, yearend fundraising appeal

One half of all donations received by charity in America occur in the 4th quarter (now the real stats… ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those gifts happen the last day of December and one half of those gifts happen between 3 and 9 pm on the 31st of December.

Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising

by Roy Jones | development director, director of development, Fund development, fundraising, internet giving, year end crisis, yearend fundraising appeal

The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.

Are you preparing your Christmas “check list” in August?

by Roy Jones | major donor, major donor; fundraising;, major donors, major gifts, Uncategorized, year end crisis, yearend fundraising appeal

In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your charitable organization. Merry Christmas!

The 4th Quarter Blitz

by Roy Jones | Development, direct mail, fundraising, internet gifts, internet giving, major donor, major donor; fundraising;, monthly giving, search engine marketing, SEM, year end crisis, yearend fundraising appeal

Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.

4th Quarter Check List – Cancel Christmas Vacations in Your Development Department

by Roy Jones | acknowledgement reciepts, Development, development director, direct mail, direct mail fundraising, direct mail; big mistakes;, Fund development, fundraising, fundraising events, internet gifts, internet giving, major donor, major donor; fundraising;, major gifts, thank you letter, Uncategorized, year end crisis, yearend fundraising appeal

Stay open through the holidays. Have at least a few major gift officers in the office that can be making clean-up calls to donors that haven’t given yet this year and thank you calls to donors who make large year-end contributions. They’ll also be available for those last minute calls from donors who want to make gifts of stocks or other assets before year-end.

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