Roy C. Jones

Using behavioral research to shape your marketing and fundraising

Rainmaker Fundraising Podcast
Rainmaker Fundraising Podcast
Using behavioral research to shape your marketing and fundraising
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Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits.  Katie and I talked recently about the disconnect between marketing and fundraising in nonprofits, as well as the impact of behavioral economics and emotional research […]

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