Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
Now is the time to let your supporters know how much you appreciate them. February 12 has been named nationwide on social media as Donor Love Day (#donorlove on Twitter).
Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America's top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity's web site as their response device. No other channel...
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
...a remarkable difference in income occurs by meeting with your financial partners... I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and "ask" based upon their desires, not mine.
Yes, it's that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the...
Remember, the charity that gets the donation each day is the one that is "top of mail box". Which letter each day will get the donors attention... and touch their heart? To quote a famous civil war general, "He who get's there the firstest with the mostest wins..."
Direct response major giving (DRMG) may look similar to traditional major gifts programs. Both strategies use face-to-face meetings and relationship building to cultivate a major gift, but their are stark differences.