My job today is about “doing the math”… testing, reading results, retesting, back testing and beating the control. In 1977 as a senior in high school if someone had told me that “you will be a MATH consultant, teacher and mentor for full time profession” I would have...
Fund development
50 Steps to Ramp Up Your Fundraising in a Down Economy
In today’s down economy, it’s even more critical to not miss any opportunity to ramp up your fund development program.
H-O-P-E… The most powerful word in the English language
Today, for the first time in nearly six months I saw HOPE in the faces of a board of directors who had been giving their lives... some literally to help an inner city ministry stay afloat. Some cried, some praised God and some rolled up their sleeves and said, "let's...
Do You Want Your Donors To Keep Giving? —————– READ THIS…
By Gail Perry www.GailPerry.com Everybody’s losing their donors left and right. Are you holding on to your donors? Or are they drifting away never to be seen again? Across the board in the fundraising business, the probability that a donor will make a second gift...
Don’t waste a good crisis: tough fundraising requires action!
the words of Rob Emanual, President Barack Obama’s Chief of Staff, who told a reporter, “Never let a serious crisis go to waste“. This is the advice I give to charitable fundraisers staring at a service crisis, summer slump in revenue or budget cuts. Crisis can be an opportunity for your organization if you take decisive steps.
Direct Mail and Major Gifts: What is the biggest mistake in fundraising?
Asking multi-millionaires for $25 bucks... Roy C. JonesFundraising is always difficult, but when you are considering gifts with five, six, and even, seven figure checks the task can sometimes seem gargantuan. Some development folks are prone to only use the mail to...
