search engine marketing

The 4th Quarter Blitz

Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.

4th Quarter Check List – Pump Up Your Digital RIGHT NOW!

Most people are shocked to hear that I recommend spending a minimum of 10% of their overall marketing budget on SEM preparing for the last week of the year! That’s right. If you are spending $100,000 annually on (non-staffing) fundraising and development costs at least $10,000 should be ear marked in the 4th quarter for promoting your web site through search engine marketing and digital techniques. And yes, if you are spending $1 million a year on fundraising and marketing costs, then at least $100,000 should be earmarked for 4th quarter search engine marketing.

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