If you want to inspire generosity in others, one of the keys is to first live generously yourself. Generosity is not just about giving; it’s about sowing. In the parable of the sower (Matthew 13), Jesus explains how seeds fall on different types of soil—some thrive, others wither. The principle here isn’t just about crops or even people. The message in this story is about what happens when we release what we’ve been given. It is about what God adds to our efforts towards generosity. A generous spirit sows not out of obligation, but with expectancy, trusting that God brings the increase.We know that we can give freely and trust God with the results.
One of my mentors and friends, Shaunti Feldhahn, lives this out in a way that has always deeply inspired me. Known for her powerful presence at fundraising events, Shaunti once shared a simple but profound principle: she never helps close an event unless she has first given herself. That kind of authenticity speaks louder than any pitch. Whenever I hear Shaunti speak, I am struck by the deep connection I feel to her as she shares her story. This isn’t just because she is a strong speaker (though she is). Shaunti’s alignment with the core value of generosity is easily detectable. Her impact—helping organizations like Focus on the Family raise transformational gifts—is rooted in her own willingness to be the first to give. It’s integrity in action.
A generous heart posture is contagious. People can sense others’ enthusiasm in contributing. People with a capacity to give aren’t inspired by presentations alone; they’re moved when they see someone who genuinely believes in the mission enough to invest in it. As Scripture reminds us, “God loves a cheerful giver” (2 Corinthians 9:7). When our giving flows from joy and trust rather than pressure or fear, it not only honors God—it stirs others to do the same.
In fundraising, I’ve learned that people don’t respond to need alone; they respond to vision and example. If you want others to be generous, be the first one with your hand open, your calendar full of donor conversations, and your bank account showing that you’ve sown into the very field you’re asking others to invest in. When you meet with your donors, be generous with your attention, your interest in their lives, your compassion, and your positivity.
Generosity breeds generosity. Just like the good soil in Jesus’ parable produced a harvest thirty, sixty, even a hundredfold, our generous spirit sets the tone for ourselves and those around us. When we sow with integrity, others will follow—not just because we asked them to, but because we showed them how.
Fit Fundraising works with nonprofits, large and small, in human services, international relief, advocacy and education. Founder Roy Jones has helped raise more than half a billion dollars over the last decade alone. Ready to elevate your fundraising efforts to new heights? Discover how Fit Fundraising can transform your results. You can reach Roy at rjones@fitfundraising.com.
