Roy C. Jones

About Fit Fundraising

Fit Fundraising was founded by Roy C. Jones, CFRE, and is a nonprofit leader in relationship building, major giving, marketing and fundraising, with more than 35 years of experience in leading nonprofit organizations. He has published two award-winning books on development including Rainmaking – The Fundraiser’s Guide To Landing Big Gifts and the #1 best-selling business book, 101 Mistakes Nonprofits Make and How to Avoid Them. In addition, he has more than 117,000 iTunes subscribers listen to his podcast podcast weekly, The Rainmaker Fundraising Podcast.

Roy C. Jones, CFRE, serves as Chief of External Relations for Eckerd Connects.  His work helps people, especially young adults, break the cycle of poverty with employable skills and career opportunity. was founded in 1968 by Jack and Ruth Eckerd to provide and share solutions that promote the well-being of children, young adults and families in need. Their work now spans 20 states and includes workforce development, Job Corp, aid for the homeless, transitional services for troubled youth, and so much more.

Jones previously served for as Vice President of Development at Mercy Ships International.  The national charity climbed during his tenure into the Chronicle of Philanthropy Top 250. The organization’s operational budget grew from $40 million to more than $80 million and he raised an additional $197 million for capital for construction of the largest hospital ship in the world, providing free surgeries to the poor in Africa.

Roy Jones previously served as Vice President of USA Direct, a full service direct response agency and direct mail fundraising company. He went on to serve as a Senior Advisor to the largest fundraising agency in the United States, Russ Reid of Pasadena, California. He joined the agency  after serving as the chief development officer at America’s largest faith-based school, Liberty University. 

Jones began his career in the political campaign arena in the 1980’s.  He worked at the National Republican Senatorial Committee before transitioning to the Presidential campaign staff of President George H. W. Bush. He has remained an active advisor to many political leaders; Roy served as national finance director for U.S. Senator Rick Santorum’s Presidential campaigns.

Cover image of the book Rainmaking - the Fundraiser's Guide To Landing Big Gifts

Rainmaking: The Fundraiser's Guide to Landing Big Gifts

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What Clients Are Saying About Roy...

"[Roy brings] a unique, experienced perspective as a engaging speaker/trainer."
Whittney Patterson
Chapter Board President, Association of Fundraising Professionals of East Texas
"World Help has seen tremendous growth as a result of the strategies and techniques Roy modeled for us."
Vernon Brewer
Founder, World Help
"When I received my first $1.8 million donation, Roy was the first person I thanked for his investment in me."
Dr. Candace Gregory
President/CEO, Open Door Mission
"Roy has shown our board the critical role they play in fundraising."
Robert Brady
Executive Director, Alliance Of Confessing Evangelicals
"We engaged Roy for a training over a full day and walked away with a clear plan and excitement about building our major gift donor program the right way."
Roger Howell
President, Gospel City Mission
"We raised an additional $750,000 in six weeks, with more than half of it being from lapsed donors."
Dennis Chapman
Chief Development Officer, City Union Mission of Kansas City