"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently...

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive,...

Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that...

Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move...

8 Critical Fundraising Steps after a Catastrophe -  When natural disasters strike, most "non-disaster" non-profits expect to feel the impact when it comes to giving. History indicates that non-disaster giving...

I traveled to a major city recently and met with a man who had given $25 million to charity over the last decade. The amazing thing was that he is...