When revenue is flat or falling, your fundraising program may need CPR.
The Certified Performance Report is a full fundraising performance diagnostic. We analyze your donor file, fundraising channels, and revenue trends to reveal what’s working, what’s slipping, and where your next growth opportunities may already exist.
Major gifts are flat.
What happens if one of your top donors stops giving?
Grants are being cut.
Revenue that once felt dependable is no longer guaranteed.
Donors are lapsing.
Knowing who and how to re-engage isn’t always obvious.
Direct response is declining.
Results are down and donor renewal is slipping.
Start the Conversation
Tell us a little about your organization and what you're looking to improve.
CPR Shows You What Your Donor File Is Trying to Tell You.
We examine up to ten years of transactional data to identify trends and patterns in donor behavior.
Growing Segments
See where revenue and donor engagement are moving in the right direction.
Donor Downgrades
Identify donors whose giving is slipping before the relationship is lost.
Lapsed Donors
Find supporters who may be ready for a thoughtful re-engagement strategy.
Untapped Major Gift Potential
Surface relationships that may have significantly greater giving capacity.
Then FIT helps you turn those insights into a strategy to reverse downgrades, win back lapsed donors, and prioritize the right relationships first.
Schedule a CPR Conversation →
Every full-year FIT client has seen $1M+ in year-over-year revenue growth.
“Every nonprofit that completes an annual 990 and financial audit should also consider an independent assessment of its fundraising performance. FIT Fundraising’s Certified Performance Report gives leaders a clear view of donor trends, channel results, and agency effectiveness — the kind of insight that is mission-critical for growth.”
Revenue Doesn’t Have to Stay Flat.
We combine donor history, wealth research, and gift capacity to help identify where your strongest fundraising opportunities already exist.
Analyze
Review 10 years of giving history and donor behavior.
Identify
Find pressure points, opportunities, and untapped potential.
Strategize
Build a donor engagement strategy with targeted offers.
Act
Focus your team on the right donors for greater impact.
An Independent Review of the Fundraising Work That Drives Revenue.
The Certified Performance Report can drill into the areas where your organization spends the most time, money, and staff energy—helping leadership understand what is growing, what is slipping, and whether reported results match what is actually happening in the donor file.
Direct Mail
Is your direct mail program growing revenue, renewing donors, upgrading gifts, and creating long-term donor value?
CPR provides an independent review of direct response performance so leadership can see whether results are improving, declining, or being held up by a small group of donors.
Fundraising Channels
Clicks, impressions, and open rates do not always mean fundraising growth.
CPR looks beyond surface-level metrics to determine whether fundraising efforts are producing donor engagement, online giving performance, meaningful conversions, and measurable revenue.
Major Gifts
Are your strongest donor relationships moving toward greater giving?
CPR can assess major gift performance based on donor trends, helping leadership see whether the right donors are being cultivated, upgraded, re-engaged, and prioritized.
Your Next Major Donor May Already Know Your Mission.
In many organizations, the greatest opportunity is not finding more names. It is understanding the donors already giving, recognizing where capacity and interest are being overlooked, and building the right strategy to move those relationships forward.
Give Your Fundraising Program CPR.
- Find the leaks and pressure points.
- Identify overlooked donor opportunities.
- Re-engage the right relationships.
- Focus your team where growth is most likely.
- Build a clearer path forward.