Stick to the basics, don’t panic, and focus
Now is no more “uncertain” than any other time in all our careers. Don’t get distracted by the media. Of course, be up to date with what is really happening – just steer clear of fearmongering and speculation.
Your main concern is raising the money to help those served by your organization. You do that by meeting the needs of your donors. They want to understand the problem, contribute to the solution and feel good about helping.
For Direct Response Donors:
- Acquisition – Present one problem & Ask boldly several times
- Cultivation – Let the donor know how their gift can help
- Retain – Involve the donor in the ongoing needs
- Upgrade – Show the donor how to make a Major difference
- Legacy – Life altering change
The way to protect the people or cause you serve is to have a plan and stick to the schedule. By now you should have your year end plan in place and be working on your 2026 schedule.
Donors want to hear from you. They want to hear stories of people in need and how they can help. You are talking with a friend – communicate emotionally. Donors give from their hearts.
You can’t control what happens in the world or your neighborhood, but you can control what happens in your shop. Focus on your donors, what are their needs and goals. There are always hills and valleys, the biggest drop comes when you don’t stick to the schedule. Keep asking and they will give.
Fit Fundraising works with nonprofits, large and small, in human services, international relief, advocacy and education. Founder Roy Jones has helped raise more than half a billion dollars over the last decade alone. Ready to elevate your fundraising efforts to new heights? Discover how Fit Fundraising can transform your results. You can reach Roy at rjones@fitfundraising.com.
