Successful fundraising in 2025 requires a deep understanding of how different generations prefer to give. Each age group has unique preferences for communication and engagement, shaping how they interact with charitable organizations

In this episode, Roy Jones talks with Phil Altemyer, from the streets of Spokane, Washington. Phil Altmyer outlines how he is transforming lives by using modern technology to demonstrate impact to drive more income for his programs. Phil tells the secrets about how he grew his budget from $365,000 to over $24 million annually.
Find out how to create a climate that helps individuals benefit from the diversity of people, ideas, knowledge and experience will bring success at your nonprofit. DEI is about providing access, opportunity and support to your organization and the people you serve. Learn how you can build unity in your nonprofit organization through embracing diversity, equity and inclusion. Amira Barger is one the nation’s leading specialists on DEI.
African American leaders discuss the day-to-day challenges of implementing DEI practices in nonprofit organizations.
African American leaders challenge the nonprofit industry to train, equip and empower people of color in fundraising and nonprofit management.
Shriner’s Children’s has developed a fully integrated fundraising program by creating unique donor journey’s based upon giving level and giving capacity. They call their process omni-channel communications. Today they pull back the curtain to show small to mid-size nonprofits how to use they’re innovative techniques to increase giving through building philanthropic intent.
Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.
Hear from Former Executive Director of the Jacksonville Rescue Mission, Penny Kievet, as she shares insights on board governance and staffing responsibilities in this episode of the FitFundraising Podcast.
Roy Jones is back with special guest Janet Copland to dive deeper into the science of getting donor results. This episode will outline the strategy for direct mail campaigns and how to integrate digital media.
The “New-New” donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.