Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who would you pick?
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The Shinny New Thing in Fundraising… INTEGRATION
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...
Development Is a TEAM SPORT!
It has been a unique week. Meeting with development professionals is always filled with surprises, but I have to tell you I was floored with the number of development pros trying to do it on their own. I met not one, not two, but three development directors who were...
This Old Dog Has Learned A Few New Tricks….. Multi-channel Giving!
The colorful Lee Atwater was right about one thing that applies to our era today, “listen to your donors”. Donors today are telling you they want more options for giving. We call it integration, but it is critical to give your supporters multiple options for driving them to make their next gift.
Direct Mail and Major Gifts: What is the biggest mistake in fundraising?
Asking multi-millionaires for $25 bucks... Roy C. JonesFundraising is always difficult, but when you are considering gifts with five, six, and even, seven figure checks the task can sometimes seem gargantuan. Some development folks are prone to only use the mail to...