Direct mail pre-printed reply devices may be decreasing in use, but the direct mail fundraising letter is at an exponential high. People are reading their mail and then using the giving channel they trust the most. Remember, in 2011 the key will be how you use direct mail AND the internet, not direct mail or the internet.
Roy C Jones
CTAD… Do you know what it stands for?
This week I was surprised to talk to one of my friends who had been raising funds in the not-for-profit industry for more than a decade. To my dismay he had never heard of a term that I assumed every person in the fundraising industry was very familiar with: CTAD....
Show Me The Numbers…
My job today is about “doing the math”… testing, reading results, retesting, back testing and beating the control. In 1977 as a senior in high school if someone had told me that “you will be a MATH consultant, teacher and mentor for full time profession” I would have...
50 Steps to Ramp Up Your Fundraising in a Down Economy
In today’s down economy, it’s even more critical to not miss any opportunity to ramp up your fund development program.
H-O-P-E… The most powerful word in the English language
Today, for the first time in nearly six months I saw HOPE in the faces of a board of directors who had been giving their lives... some literally to help an inner city ministry stay afloat. Some cried, some praised God and some rolled up their sleeves and said, "let's...
Do you have a “PREAUTHORIZED GIFT” program? Why Not?
It doesn’t matter whether you call it a pledge program, recurring gift program, monthly giving program, sustainer program or preauthorized gift program it is the same technique and they all add up to a huge additional revenue stream for your organization or charity....
Do You Want Your Donors To Keep Giving? —————– READ THIS…
By Gail Perry www.GailPerry.com Everybody’s losing their donors left and right. Are you holding on to your donors? Or are they drifting away never to be seen again? Across the board in the fundraising business, the probability that a donor will make a second gift...
Why Fundraising is so Important to YOU
Fundraising today is very important to your future. As a leader of a non-profit organization you should be known for your stewardship, caring heart and your fearless courage in asking for additional support for your cause.
Don’t waste a good crisis: tough fundraising requires action!
the words of Rob Emanual, President Barack Obama’s Chief of Staff, who told a reporter, “Never let a serious crisis go to waste“. This is the advice I give to charitable fundraisers staring at a service crisis, summer slump in revenue or budget cuts. Crisis can be an opportunity for your organization if you take decisive steps.
Holiday Times are Critical to Development
GET RID OF THE SUGAR PLUM VISIONS... I know many professionals in the development industry that literally take the last six weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds), with visions of...
