The amount and timing of your next gift is directly connected to the way you say "Thank You." Rule #1: Thank Donors Faster. You can never thank a donor too much or too fast! I’ve encouraged charities to stop batching thank you receipts for the postal discount. They...
One half of all donations received by charity in America occur in the 4th quarter (now the real stats… ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those gifts happen the last day of December and one half of those gifts happen between 3 and 9 pm on the 31st of December.
Beware of the major gift guru who says he has the secret black book with the list of his major donor friends who will fund your charity.
Today, social media is producing primarily “One-And-done” new donors. While this kind of funding helps, it is very risky to build a future on.
Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
If you cannot change the people you are around… change the people you are around. Sure, it sounds easy, but it is the toughest part of integrating new technology. Some people just will not be able to change or grow.
Does your charity have a FUNDRAISING STRATEGY? I am often surprised talking to nonprofits at how many fundraisers are just begging without any real plan. One thing is for certain, I didn’t get into this business just to be a beggar. Your charity needs a fundraising...
Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who would you pick?
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...
