It doesn’t matter whether you call it a pledge program, recurring gift program, monthly giving program, sustainer program or preauthorized gift program it is the same technique and they all add up to a huge additional revenue stream for your organization or charity....
Roy Jones
Do You Want Your Donors To Keep Giving? —————– READ THIS…
By Gail Perry www.GailPerry.com Everybody’s losing their donors left and right. Are you holding on to your donors? Or are they drifting away never to be seen again? Across the board in the fundraising business, the probability that a donor will make a second gift...
Why Fundraising is so Important to YOU
Fundraising today is very important to your future. As a leader of a non-profit organization you should be known for your stewardship, caring heart and your fearless courage in asking for additional support for your cause.
Don’t waste a good crisis: tough fundraising requires action!
the words of Rob Emanual, President Barack Obama’s Chief of Staff, who told a reporter, “Never let a serious crisis go to waste“. This is the advice I give to charitable fundraisers staring at a service crisis, summer slump in revenue or budget cuts. Crisis can be an opportunity for your organization if you take decisive steps.
Direct Mail and Major Gifts: What is the biggest mistake in fundraising?
Asking multi-millionaires for $25 bucks... Roy C. JonesFundraising is always difficult, but when you are considering gifts with five, six, and even, seven figure checks the task can sometimes seem gargantuan. Some development folks are prone to only use the mail to...
Holiday Times are Critical to Development
GET RID OF THE SUGAR PLUM VISIONS... I know many professionals in the development industry that literally take the last six weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds), with visions of...
