It's that time of year around my home... It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her sisters, my two daughters-in-laws...
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and...
4th Quarter Check List – Pump Up Your Digital RIGHT NOW!
Most people are shocked to hear that I recommend spending a minimum of 10% of their overall marketing budget on SEM preparing for the last week of the year! That’s right. If you are spending $100,000 annually on (non-staffing) fundraising and development costs at least $10,000 should be ear marked...