Roy C. Jones

Holiday Cookies and Your Website Donations

It's that time of year around my home...  It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her sisters, my two daughters-in-laws...

Do you have an annual plan for measuring CHANNEL INTEGRATION?

Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable segments designed to predict and produce specific results. These results are based...

Don’t Let “Buddy The Elf” Fix Your Website in December

Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and...

The 4th Quarter Check List – Golden Week 2011 – Are You Ready?

By any metric or system of measurement in fund development the last week of the year is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.