90 Day Wonders. The best way to get monthly donors to “sign up” for a monthly pre-authorized gift is to track monthly giving from your regular donor program. Run a report monthly and identify those donors who have given 3 months in a row. Call them immediately after the third gift to thank them and ask them to join your monthly giving club.
Year: 2012
Put Your Board of Directors to Work!
As the chief development officer you must empower your board with the knowledge to raise funds (even if they think they already know it all). You must create an environment that is focused on creating new revenue, instead of simply cutting the old spending.
WARNING. WARNING. WARNING. Beware of the major gift gurus “secret lists”
Major gift “specialists” who peddle their “black book” are a dime a dozen. I call them butterflies and bumble-bees because they move from flower to flower (organization to organization) and sting a bunch of people along the way.
The 50-10-3 Rule of Major Gift Work
Building real relationships with donors does not happen because by Facebook or by email or by a direct mail letter. Those channels are simply tools. Friendships are built only one way. They happen one-on-one, face-to-face.
What is Your Major Donor Lapsed Rate? Why?
If you build the relationship, the money will follow…if your contact with the donor is only about money it will not succeed. You major gift program consists of hundreds of individual donor plans.
The Challenge…. 168 letters a year
Remember, the charity that gets the donation each day is the one that is “top of mail box”. Which letter each day will get the donors attention… and touch their heart? To quote a famous civil war general, “He who get’s there the firstest with the mostest wins…”
DRMG??? Is this a term your charity knows? Direct Response Major Giving…
Direct response major giving (DRMG) may look similar to traditional major gifts programs. Both strategies use face-to-face meetings and relationship building to cultivate a major gift, but their are stark differences.
It’s That Time Again… New Year’s Goal Setting for Your 2012 Fundraising
Unlike most people who call themselves “fundraising counsel” I am not one who wastes a lot of time with grandiose vision papers and colorful case statements. Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.