Roy Jones

Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 2

Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 2

In Part 2 of our conversation with Donna Lucas, Chief Marketing Officer at Joni and Friends, we explore what it takes to lead effective fundraising in today’s fast-moving, often unpredictable nonprofit landscape. From segmenting donor audiences with the help of AI to preparing leadership and fundraisers for economic plateaus, Donna shares actionable insights shaped by decades of experience in both the corporate and ministry worlds.

Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 1

Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 1

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.

Jay Koopman – Fundraising Advisor

Fundraising AdvisorJay Koopman Jay Koopman serves as an associate and account director for Fit Fundraising. Mr. Koopman brings over two decades of expertise in fundraising, with a passion rooted in mission-driven ministry. His journey began with Teen Challenge and...

Stephen McKellar – Marketing Manager

Marketing ManagerStephen McKellarStephen McKellar is a marketing manager at Fit Fundraising, where he specializes in developing strategic campaigns that drive engagement and growth. With a strong background in digital marketing, fundraising, and community outreach,...

Kari Kee – Administrative Director

Administrative DirectorKari KeeKari Kee brings 20 years of non-profit experience and leadership to FIT Fundraising as our Administrative Director.  As a pastor’s wife, Kari has an acute understanding of the complexities and joys of volunteer-driven ministries and...

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