“For clinking money, you can shake the can. For folding money, you should go ask for it. “
FIT Fundraising Articles
Fundraising Tips and Strategies.
Presidential Winner Will Use “Integration” In Fundraising
The next President of the United States will have to shift away from the traditional fundraising strategies which have been used over the last two Presidential campaigns. It will be critical to use “marketing integration” to raise funds and move away from silo’d...
Does Your “Ice Bucket” Leak?
Today, social media is producing primarily “One-And-done” new donors. While this kind of funding helps, it is very risky to build a future on.
Can a Capital Campaign Hurt Your Non-profit?
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.
The 5 Biggest Tips for Boosting Donations
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
The GOP Take Over Lessons for Nonprofits and Charities!
If you cannot change the people you are around… change the people you are around. Sure, it sounds easy, but it is the toughest part of integrating new technology. Some people just will not be able to change or grow.
Holiday Cookies and Your Website Donations
It's that time of year around my home... It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her...
“New, New” Donors Drive Growth and Revenue
The “New-New” donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.
RFM Plus… The HOT New Way To Create MORE GIFTS!
Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who would you pick?
Do you have an annual plan for measuring CHANNEL INTEGRATION?
Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable...
