Now is the time to let your supporters know how much you appreciate them. February 12 has been named nationwide on social media as Donor Love Day (#donorlove on Twitter).
FIT Fundraising Articles
Fundraising Tips and Strategies.
Friend-raising, Fund-raising and Advisor-raising…… Are you doing all three?
The term “friend-raising” has been popularized in our industry as an interchangable substitute for “fundraising”. However, nothing could be further from the truth.
New Year Gurus Wrong Again… DM Will NOT Die in 2014
Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America’s top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity’s web site as their response device. No other channel drives more gifts to your website than Direct Mail!
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.
What I am Thankful for… a year of thanks and giving at THANKSGIVING
I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate suffering, helping the homeless, feeding the hungry and providing clean, cool water to those who thirst.
Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
How 100 Cups of Coffee Could Save Your Charity
…a remarkable difference in income occurs by meeting with your financial partners… I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and “ask” based upon their desires, not mine.
Are You Listening To Your Supporters?
development professionals have to take precautions to ensure that your activitity is not just about the numbers… The real question is whether or not they are listening to the needs of their supporters.
Are you preparing your Christmas “check list” in August?
In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your charitable organization. Merry Christmas!
Your Fundraising Program Should Begin AT THE END
The first question every development professional must ask is how many donors who gave last year have not given this year? In other words, how many supporters have lapsed?
