Capital campaign donations usually happen from people outside the charity’s donor base. That is right… new donors.
FIT Fundraising Articles
Fundraising Tips and Strategies.
“INTEGRATION” is the Key to Meeting Major Donors
The day of single channel communication is over. If you are just using the telephone to schedule meetings STOP IT! Rest assured, I am not saying to stop using the phone, but what I am saying start using the phone AND OTHER COMMUNICATION TOOLS AND TECHNIQUES.
Are You Creating “Memories” for Your Donors?
Events are the glue that holds your major gift program together. Events create memories for your donors. Memories that will last a life time… memories that can be good or bad.
Sometimes the truth works…
Your supporters do not give because you are successful, or because you are a great manager, or because you have met your quarterly budget…
Legacy Giving in the 4th Quarter
“When you get to my stage in life you begin thinking about your footprints,” said the gentleman, “It is not about what you keep, but what you can give away… It is not about how much money you make, but what you can do to keep impacting the world after your time is up… you have to leave some footprints.”
Are your donors climbing the ladder?
It is very difficult to take a donor who has been giving just $1,000 and upgrade them to $25,000, even if you know they have the money. You have to move donors to higher giving levels incrementally, one rung at a time.
Estate Planning Can Change Your World!
According to authors Paul Schervish and John Havens, Americans over the next 40 years will donate to their favorite charities at least $6 trillion through bequests and other estate planning vehicles. In spite of the recent economic downturn, there is an overwhelming...
Can You “Think” Like a Development Director?
Great development directors are relentless in their quest for the next big idea… they never drop an appeal in the mail without knowing what the next appeal will be to energize their donor base.
Sometimes Ugly Works…
SOMETIMES UGLY WORKS. Rest assured what gets an envelope opened is uniqueness. If it is too slick or too pretty it reeks of “junk mail”. I have seen successful acquisition campaigns mailed in a brown, paper bag, literally. I am not kidding. I have seen envelopes that I just said, “yuk”… and guess what they lifted response rates.
“Where have my donors gone… let’s see, did I remember to say thank you?”
Of the individuals who stop giving to your organization, according to Judith Nichols of Pinpointing Affluence Research, only four out of 100 former donors actually move away or die;
15 have decided to make their gifts to other organizations;
15 are unhappy with your organization;
66 think you don’t care about them.
