Fundraising Strategies and Success Stories with your host, Roy Jones
In Part 1, Roy Jones sits down with workplace culture expert Carrie Lynn Wright to explore the defining traits of Boomers, Gen X, Millennials, and Gen Z—and how these differences shape nonprofit teams and donor relationships. Learn how understanding generational perspectives can strengthen workplace culture, improve communication, and build stronger connections across every age group
In Part 2 of our conversation with Donna Lucas, Chief Marketing Officer at Joni and Friends, we explore what it takes to lead effective fundraising in today’s fast-moving, often unpredictable nonprofit landscape. From segmenting donor audiences with the help of AI to preparing leadership and fundraisers for economic plateaus, Donna shares actionable insights shaped by decades of experience in both the corporate and ministry worlds.
What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.
In this episode, Roy Jones talks with Dr. Candace Gregory, from the Heartland of America, Omaha, NE. Candace lays out what is required to be a successful frontline fundraiser and the characteristics needed to procure MEGA gifts for your nonprofit. She announced in our podcast a $65 million capital campaign. Over the last two decades, the ministry has raised more than $200 million to help the unsheltered and poor in her community to get back on their feet and succeed in life.
In this episode, Roy Jones talks with Phil Altemyer, from the streets of Spokane, Washington. Phil Altmyer outlines how he is transforming lives by using modern technology to demonstrate impact to drive more income for his programs. Phil tells the secrets about how he grew his budget from $365,000 to over $24 million annually.
In this episode, Roy Jones talks with Herb Smith from the streets of skid row and his decades of service at the Los Angeles Mission. Herb Smith outlines why having a heart for the donor is just as important as having a heart for the people you serve. Herb outlines critical techniques and characteristics for becoming a great frontline fundraiser.
In this episode, Roy Jones talks with 28 year nonprofit legend, Tony Marciano, president emeritus, of the Charlotte Rescue Mission, about nonprofit leadership and the challenges facing frontline fundraisers in America today. With emphasis on human services and work with homeless shelter guests; connecting to the emotions of the donor, learn strategies for campaigns that get results.
Find out how to advocate for opportunity and equity at your nonprofit. Learn the importance of empowering middle donor managers to apply DEI in the day to day activities. How to build community and advocate for people in your organization through coaching, mentoring and meaningful conversation. Amira Barger is one of the nation’s leading specialists on DEI.
Find out how to create a climate that helps individuals benefit from the diversity of people, ideas, knowledge and experience will bring success at your nonprofit. DEI is about providing access, opportunity and support to your organization and the people you serve. Learn how you can build unity in your nonprofit organization through embracing diversity, equity and inclusion. Amira Barger is one the nation’s leading specialists on DEI.
African American leaders discuss the day-to-day challenges of implementing DEI practices in nonprofit organizations.
