Understanding Generational Giving Trends for 2025
Successful fundraising in 2025 requires a deep understanding of how different generations prefer to give. Each age group has unique preferences for communication and engagement, shaping how they interact with charitable organizations. By tailoring your fundraising approach to these generational trends, you can build stronger relationships with donors and maximize impact.
How Each Generation Gives
Silent Generation (Born 1928–1945)
– Prefers phone calls and direct mail
– Responds well to traditional fundraising appeals
– Values personal connections with organizations
Baby Boomers (Born 1946–1964)
– Engages with direct mail and email campaigns
– Attends major fundraising events
– Comfortable using online donor platforms
Generation X (Born 1965–1980)
– Actively volunteers for fundraising events
– Responds to emails and text message campaigns
– Balances traditional and digital giving methods
Millennials (Born 1981–1996)
– Prefers crowdfunding and peer-to-peer fundraising
– Engages through social media and text campaigns
– Values transparency and social impact
Generation Z (Born 1997–2012)
– Uses social media and virtual fundraisers to give
– Responds well to text-based donation requests
– Prioritizes causes that align with their values
Tailoring Your Fundraising Strategy
While these trends are generalizations, they provide key insights into donor behavior. Understanding your audience allows you to communicate your message effectively and build lasting relationships with donors. Whether it’s through direct mail, email, events, or digital campaigns, meeting donors where they are is essential for fundraising success in 2025.
By adapting your outreach to align with generational preferences, you can ensure your nonprofit remains relevant, engaging, and impactful in the ever-evolving philanthropic landscape.
Fit Fundraising works with nonprofits, large and small, in human services, international relief, advocacy and education. Founder Roy Jones has helped raise more than half a billion dollars over the last decade alone. Ready to elevate your fundraising efforts to new heights? Discover how Fit Fundraising can transform your results. You can reach Roy at rjones@fitfundraising.com.
