Roy C. Jones

The Shinny New Thing in Fundraising… INTEGRATION

Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the customer (or donor) and, most importantly, capturing the customer’s contact information...

New Year Gurus Wrong Again… DM Will NOT Die in 2014

Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America's top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity's web site as their response device. No other channel...

Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising

The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.

How 100 Cups of Coffee Could Save Your Charity

...a remarkable difference in income occurs by meeting with your financial partners... I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and "ask" based upon their desires, not mine.

The 4th Quarter Blitz

Yes, it's that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the...

The Challenge…. 168 letters a year

Remember, the charity that gets the donation each day is the one that is "top of mail box". Which letter each day will get the donors attention... and touch their heart? To quote a famous civil war general, "He who get's there the firstest with the mostest wins..."

The 4th Quarter Check List – Golden Week 2011 – Are You Ready?

By any metric or system of measurement in fund development the last week of the year is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.