The "New-New" donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the customer (or donor) and, most importantly, capturing the customer’s contact information...
Make no mistake about it, direct mail is changing. There are fewer donors using the preprinted DM reply devices and reply envelopes. America's top non-profits are now reporting that between one-quarter and one-third of all direct mail responders use the charity's web site as their response device. No other channel...
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
...a remarkable difference in income occurs by meeting with your financial partners... I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and "ask" based upon their desires, not mine.
The first question every development professional must ask is how many donors who gave last year have not given this year? In other words, how many supporters have lapsed?
When people give on line it is no more about the technology as saying when people give in the mail it is because of the paper.
Yes, it's that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the...
Remember, the charity that gets the donation each day is the one that is "top of mail box". Which letter each day will get the donors attention... and touch their heart? To quote a famous civil war general, "He who get's there the firstest with the mostest wins..."
By any metric or system of measurement in fund development the last week of the year is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.