Roy C. Jones

Can a Capital Campaign Hurt Your Non-profit?

Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar's case, they learned the...

Do you have an annual plan for measuring CHANNEL INTEGRATION?

Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable segments designed to predict and produce specific results. These results are based...