Every day your organization goes without an unfilled fulltime fund development position you are losing money.
Articles and Insights from the FIT Fundraising Team
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
“For clinking money, you can shake the can. For folding money, you should go ask for it. “
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.
Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
Does your charity have a FUNDRAISING STRATEGY? I am often surprised talking to nonprofits at how many fundraisers are just begging without any real plan. One thing is for certain, I didn’t get into this business just to be a beggar. Your charity needs a fundraising...
The “New-New” donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.
Overlaying RFM with events at the charity is key. If you had a choice to mail an appeal to a donor who gave six months ago versus a donor who gave a year ago, but who had just volunteered, went on your website and just attended the fundraising banquet. Who would you pick?