major giving plan

The New Normal for Year End Giving…

The New Normal for Year End Giving…

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?

Stop Counting the Money… Major Giving Metrics

Getting donors to sit down with you is a cycle. You have to get the pump primed before most donors say, “yes, let’s meet”. It might take 10 phone calls, 3 voice mail messages, a handwritten note and 2 or 3 actually phone conversations to get a visit. When you interrupt this cycle for one week, two weeks or even, three weeks, guess what? You have to start all over.

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Need help with your fundraising strategy? Contact FIT Fundraising today to schedule a consultation with our expert team.

(434) 381-3185

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