The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
monthly giving
The 4th Quarter Blitz
Yes, it’s that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.
Tipping Points in Fundraising
When you have a donor who upgrades their giving, especially those that move dramatically to the 5-figure level, do not just put them through your normal thank you receipting process. Get out of your office and go see them. Get face to face with that donor and thank them. Ask them to explain the decision making process and their trusted advisers that helped them with the decision. Before you know that single gift will blossom into five or six major gifts, but only if you take the time to meet and cultivate real friendships.
A Check Up From the Neck Up
over time, fundraising procedures stacked one on top of another, can place an organization in a box that it cannot get out of.
Are You Signing Up Your “90 Day Wonders” as Monthly Giving Sponsors?
90 Day Wonders. The best way to get monthly donors to “sign up” for a monthly pre-authorized gift is to track monthly giving from your regular donor program. Run a report monthly and identify those donors who have given 3 months in a row. Call them immediately after the third gift to thank them and ask them to join your monthly giving club.
The 4th Quarter Check List – Have your “monthly donors” been sent the best appeal of 2011?
It doesn’t matter whether you call it a pledge program, recurring gift program, monthly giving program, sustainer program or preauthorized gift program it is the same technique and, as you know, they all add up to a huge additional revenue stream for every organization or charity.
The 4th Quarter Check List – Golden Week 2011 – Are You Ready?
By any metric or system of measurement in fund development the last week of the year is by far the most profitable week for any not-for-profit organization. I often refer to this week as “golden week”.
