Roy C. Jones

The New Normal for Year End Giving…

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the...

Holiday Cookies and Your Website Donations

It's that time of year around my home...  It starts with pumpkin latte's, morphs to pumpkin bread, rolls over to chocolate oatmeal "no bakes" (they are my favorite) and by the time Thanksgiving arrives we are in full Christmas cookie workshop mode. My dear wife, her sisters, my two daughters-in-laws...

Don’t Let “Buddy The Elf” Fix Your Website in December

Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and...

What I am Thankful for… a year of thanks and giving at THANKSGIVING

I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate...

Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising

The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.

Are you preparing your Christmas “check list” in August?

In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your...

4TH Quarter Checklist – LYBUNTs: Are you making your list and checking it twice?

LYBUNT is an acronym that stands for “last year, but unfortunately not this year.” This is a term used frequently in the fundraising world to represent donors who gave your organization money last year but, who have not given you money yet this year. Fundraisers typically target this group of...

The 4th Quarter Blitz

Yes, it's that time again. The 4th quarter has arrived and what play are your going to call? By any metric or system of measurement in fund development the last quarter of the year is the most important and the last week of the 4th quarter is by far the...