The Fundraising Challenges are Real
Major gifts are flat.
What happens if one of your top donors stops giving?
Grants are being cut.
Revenue that once felt dependable is no longer guaranteed.
Donors are lapsing.
Knowing who and how to re-engage isn’t always obvious.
Direct response is declining.
Results are down and donor renewal is slipping.
Proven Results
Every client who worked with Fit Fundraising for 12 months saw a $1 million or more increase in revenue.
“Every nonprofit that completes an annual 990 and financial audit should also consider an independent assessment of its fundraising performance. Fit Fundraising’s Certified Performance Report gives leaders a clear view of donor trends, channel results, and agency effectiveness — the kind of insight that is mission-critical for growth.”
— Dr. Candace Gregory | President/CEO of Open Door Mission
Revenue doesn’t
have to stay flat.
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We combine donor history with wealth research and gift capacity to create a strategy built around your best opportunities. We overlay each donor’s gift capacity with their recency, frequency, and giving history to determine who to engage, how to engage them, and in what order.
Independent Review of the Fundraising Work That Drives Revenue
The Certified Performance Report can drill into the areas where organizations spend the most time, money, and staff energy. It helps leadership see which channels are growing, which are slipping, and whether the results being reported match what is actually happening in the donor file.
Direct Mail
Is your direct mail program growing revenue, renewing donors, upgrading gifts, and creating long-term donor value?
The CPR provides an independent review of direct response performance so leadership can see whether results are improving, declining, or being held up by a small group of donors.
Fundraising Channels
Clicks, impressions, and open rates do not always mean fundraising growth.
The CPR looks beyond surface-level digital metrics to help determine whether your fundraising efforts are producing donor engagement, online giving performance, meaningful conversions, & measurable revenue.
Major Gifts
Major gift activity should move relationships toward greater giving.
The CPR can assess how each major gift officer or development team member is performing based on the trends of their assigned donors, helping leadership see whether the right donors are being cultivated, upgraded, or re-engaged.
Your next major donor may already be in your file.
