In this episode, Roy Jones talks with decorated professional, Janet Copland about major gift development and how direct mail has changed. With emphasis on connecting to the emotions of the donor, learn strategies for campaigns that get results.
Blog
You Must Meet with Donors
Before a donor increases giving to the 5-figure level they usually want to meet with someone. It is about stewardship. Most people who make transformational gifts want to meet to ensure that every dollar they invest in your organization has a real impact.
5 Rules for Hiring The Right Fundraiser
Every day your organization goes without an unfilled fulltime fund development position you are losing money.
Segmentation: Use it or Lose it
"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity...
The New Normal for Year End Giving…
December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?
Six Fundraising Steps for Planning Your New Year
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
The Most Wonderful Time of Year
Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds),...
Is Your Charity About To Be Hit By A Hurricane?
8 Critical Fundraising Steps after a Catastrophe - When natural disasters strike, most "non-disaster" non-profits expect to feel the impact when it comes to giving. History indicates that non-disaster giving will dip 5 to 15% within 45 days of a catastrophic event....
Do You Have A Heart For DONORS?
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
10 MUST DO RULES TO THANK YOUR DONORS
The amount and timing of your next gift is directly connected to the way you say "Thank You." Rule #1: Thank Donors Faster. You can never thank a donor too much or too fast! I’ve encouraged charities to stop batching thank you receipts for the postal discount. They...
