Director, Business Development and Workplace CultureCarrie WrightCarrie Wright, as the Director of Business Development and Workplace Culture at Fit Fundraising, plays a pivotal role in driving growth while fostering a positive and dynamic work environment. She also...
Roy Jones
Gratitude Will Change Your Life (And Your Fundraising!)
Gratitude shouldn’t just be an occasional reaction to an especially generous gift—it should be a way of life. As Fit Fundraisers, gratitude must be more than a simple response; it should be a daily habit, intentionally woven into every interaction.
Generational Giving Trends in 2025: How to Connect with Donors of Every Age
Successful fundraising in 2025 requires a deep understanding of how different generations prefer to give. Each age group has unique preferences for communication and engagement, shaping how they interact with charitable organizations
Why Transparency and Truth Build Stronger Donor Relationships
Sometimes the Truth Works…
In fundraising, people often believe they need to use deceptive or magical words to motivate others to give. In reality, they should do the opposite—providing the truth through open, honest, and transparent conversations.
Roy Jones – Founder and President
Founder and PresidentRoy Jones Roy Jones is a nationally recognized expert in relationship-building, coalition development, and major gift fundraising. With over 30 years of experience, he has advised top charities, led record-breaking campaigns, and authored...
Finishing Strong: Year-End Strategies for Nonprofit Fundraisers
As the calendar winds down, nonprofits enter a critical period for fundraising. With only 20 days left in the year, now is the time for organizations to ramp up their efforts. Year-end giving is a golden opportunity to connect with donors and close out the year with a strong financial finish.
The Jack Brewer Foundation: Supporting Florida Families and Empowering Lives Beyond Storm Recovery
In the wake of back-to-back hurricanes, Helene and Milton, which recently devastated Florida’s West Coast, communities across the region are reeling from extensive damage and displacement. Among the many challenges facing affected families, downed trees and property damage continue to burden them both financially and emotionally. However, in this time of need, the Jack Brewer Foundation (JBF) has stepped forward with crucial support, providing free tree removal services to over 40 families, saving them hundreds of thousands of dollars.
Fundraising’s Seismic Shift
A dramatic shift in fundraising is occurring nationwide. Revenues are shifting by channel. A decade ago, easily 75 percent of all revenue came from direct response. Channels like direct mail, email, and digital marketing drove two-thirds to three-quarters of all income.
How Will Hurricanes and Flooding Impact Your Charity?
he Association of Fundraising Professionals, in Alexandria, Va., released a survey after Katrina that found 11% of all charities experienced a decline in overall giving. We have every reason to expect the same thing following Hurricane Milton.
Footprint Donors…
I recently met with a major donor to a rescue mission who has given over $25 million to his favorite charities over the past few years. Amazingly, he’s 80 years old and still working every day. In fact, he travels to China every month to oversee one of his new...
