Successful fundraising in 2025 requires a deep understanding of how different generations prefer to give. Each age group has unique preferences for communication and engagement, shaping how they interact with charitable organizations
Roy Jones
Why Transparency and Truth Build Stronger Donor Relationships
Sometimes the Truth Works…
In fundraising, people often believe they need to use deceptive or magical words to motivate others to give. In reality, they should do the opposite—providing the truth through open, honest, and transparent conversations.
Roy Jones – Founder and President
Founder and PresidentRoy Jones Roy Jones is a nationally recognized expert in relationship-building, coalition development, and major gift fundraising. With over 30 years of experience, he has advised top charities, led record-breaking campaigns, and authored...
Finishing Strong: Year-End Strategies for Nonprofit Fundraisers
As the calendar winds down, nonprofits enter a critical period for fundraising. With only 20 days left in the year, now is the time for organizations to ramp up their efforts. Year-end giving is a golden opportunity to connect with donors and close out the year with a strong financial finish.
The Jack Brewer Foundation: Supporting Florida Families and Empowering Lives Beyond Storm Recovery
In the wake of back-to-back hurricanes, Helene and Milton, which recently devastated Florida’s West Coast, communities across the region are reeling from extensive damage and displacement. Among the many challenges facing affected families, downed trees and property damage continue to burden them both financially and emotionally. However, in this time of need, the Jack Brewer Foundation (JBF) has stepped forward with crucial support, providing free tree removal services to over 40 families, saving them hundreds of thousands of dollars.
Fundraising’s Seismic Shift
A dramatic shift in fundraising is occurring nationwide. Revenues are shifting by channel. A decade ago, easily 75 percent of all revenue came from direct response. Channels like direct mail, email, and digital marketing drove two-thirds to three-quarters of all income.
How Will Hurricanes and Flooding Impact Your Charity?
he Association of Fundraising Professionals, in Alexandria, Va., released a survey after Katrina that found 11% of all charities experienced a decline in overall giving. We have every reason to expect the same thing following Hurricane Milton.
Footprint Donors…
I recently met with a major donor to a rescue mission who has given over $25 million to his favorite charities over the past few years. Amazingly, he’s 80 years old and still working every day. In fact, he travels to China every month to oversee one of his new...
Companies in a Tough Economy Need Nonprofits
Are you ready to turn corporate partnerships into game-changing support for your nonprofit? In today’s economy, it’s all about finding ways to connect your mission with the goals of businesses. Imagine creating a win-win that boosts your impact and helps companies thrive.
LEGENDS of Fit Fundraising, Interview with Dr. Candace Gregory, president of the Open Door Mission in Omaha, Nebraska, details how to Raise More Funds through Teamwork and Ministering To Your Donors
In this episode, Roy Jones talks with Dr. Candace Gregory, from the Heartland of America, Omaha, NE. Candace lays out what is required to be a successful frontline fundraiser and the characteristics needed to procure MEGA gifts for your nonprofit. She announced in our podcast a $65 million capital campaign. Over the last two decades, the ministry has raised more than $200 million to help the unsheltered and poor in her community to get back on their feet and succeed in life.
