Shriners Children’s has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors. Adding DRTV, radio and radiothons is no longer out of reach for nonprofits. The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.
Make no mistake about it, 2024 is going to be a tough year for nonprofits. Inflation continues to soar, and the stock market is going to remain flat at best. Donors with capacity will give, but it is going to be very intentional.
The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey. You will find out what to do to start your foundation and obstacles you should avoid.
Before a donor increases giving to the 5-figure level they usually want to meet with someone. It is about stewardship. Most people who make transformational gifts want to meet to ensure that every dollar they invest in your organization has a real impact.
Every day your organization goes without an unfilled fulltime fund development position you are losing money.
"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity...
December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds),...
8 Critical Fundraising Steps after a Catastrophe - When natural disasters strike, most "non-disaster" non-profits expect to feel the impact when it comes to giving. History indicates that non-disaster giving will dip 5 to 15% within 45 days of a catastrophic event....
