"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity...
December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds),...
8 Critical Fundraising Steps after a Catastrophe - When natural disasters strike, most "non-disaster" non-profits expect to feel the impact when it comes to giving. History indicates that non-disaster giving will dip 5 to 15% within 45 days of a catastrophic event....
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
The amount and timing of your next gift is directly connected to the way you say "Thank You." Rule #1: Thank Donors Faster. You can never thank a donor too much or too fast! I’ve encouraged charities to stop batching thank you receipts for the postal discount. They...
Last year, more than 50,000 charities or non-profits closed their doors and shut down operations. Do you want to guess the reason why?
The fact is a big check can hide a multitude of problems. In each of these cases the charity thought they are seeing real, measurable growth with predictable, repeatable results. However, nothing could be further from the truth
One half of all donations received by charity in America occur in the 4th quarter (now the real stats… ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those gifts happen the last day of December and one half of those gifts happen between 3 and 9 pm on the 31st of December.
