
FIT Fundraising
Integrated Counsel. Major Results.
Your trusted ally in strategic fundraising—helping you unlock more major gifts with what you already have.
What We Do
We partner with nonprofit leaders to accelerate giving by connecting the dots between your people, programs, and platforms. Our focus is major donor growth—and we help you build a system that multiplies results without multiplying staff or complexity.
Our model isn’t about adding more. It’s about making what you already do work better.
We provide:
- Independent fundraising counsel to help oversee and align all your fundraising channels
- Clear donor targeting and research, so your team knows who to call and what to say
- Weekly coaching and activity metrics that drive accountability and measurable results
- Custom campaign strategy with tested scripts, templates, and stewardship tools
We write the playbook. You run the plays. And together, you’ll start putting big points on the board.
Most organizations see significant ROI within 90 to 180 days—and more 5-figure and 6-figure gifts than they thought possible.
What We Don’t Do (And Why That’s a Good Thing):
Fit Fundraising doesn’t replace your current tools or vendors. We strengthen your outcomes by coordinating them under one strategic plan.
- We don’t produce your direct mail – but we streamline it to improve response rates and increase average gifts.
- We don’t run your digital ads – but we align them with donor outreach to drive major gifts.
- We don’t send your emails – but we help you personalize your message and segment your audience to move donors up the giving ladder.
- We don’t manage your events – but we help you design events that inspire transformational giving and emotional connections.
What we do is help you integrate it all—so your fundraising program works like a well-conditioned team.
Let’s Get You in Fundraising Shape
Whether you’re a lean team or a growing operation, Fit Fundraising brings the insight, tools, and accountability to take your giving to the next level.
Call Coach RoJo today and enlist our team to help you build stronger donor relationships, sharpen your strategy, and grow your revenue through major gifts.
Plan Your Entire Giving Tuesday—Beachside.
Join us in beautiful Clearwater Beach, Florida from Friday, September 19 to Saturday, September 20 for the Giving Tuesday Mastermind with Fit Fundraising.
You’ll leave with a full multichannel campaign—calendar, scripts, call plan, and messaging—100% ready to execute.
Arrive with ideas.
Leave with your entire plan.

Partners
Services
Mid-Major Gift Fundraising
FIT will uncover prospects with the capacity to make 5-figure and 6-figure gifts
Fundraising Solutions
FIT will provide in-depth analysis for a new strategic plan to acquire donors and then renew and upgrade giving
Expert Training
FIT will enhance your skills, knowledge, and confidence for professional success through mentoring, coaching or training
TESTIMONIALS
“Roy trained my original major gifts team and launched our major giving program, more than four years ago. When I received my first $1.8 million dollar donation, Roy was the first person I thanked for his investment in me. Roy is a confidant, sounding board and friend that I often turn to for coaching and advice in fundraising and leadership. I have him back regularly to train my team!”
“Roy Jones taught our team how to better identify and build lifelong relationships with our friends and partners nationwide. World Help has seen tremendous growth because of the strategies and techniques Roy modeled for us. I will forever be grateful for his support. I’ve called Roy Jones the “rainmaker”. I’ve called him the “nonprofit fixer”. But most importantly, I’ve called Roy Jones my friend.”
“It’s an honor to be part of the Fit Fundraising team. Hiring Roy to work with us was the best decision that I made from a nonprofit perspective. A group that can normalize what you’re going through, point you in the right direction, and you can trust will give you the right advice. There are things that I did in the first year that I thought would never work, but I did them because Roy told me to do them… And they’ve paid dividends.”
“Very thankful to have worked with Roy to secure my new role in Florida. He was instrumental in getting me connected with Apologetics, Inc., and provided encouragement, excellent coaching, and communications throughout the entire process. If you are looking for a new position or looking to hire in the fundraising sector, I highly recommend Roy and his team!”
“Roy’s guidance and coaching not only helped us sustain our ministry during a critical leadership transition, but substantially expand our impact and outreach at the same time. His relational approach works! We recently raised over $100,000 in just two weeks to fully fund an important growth opportunity for the ministry, thanks to his invaluable support.”
“Roy Jones’ leadership has been an incredible asset to our organization. We were shown how to dig into our donor file and cultivate lasting relationships with supporters nationwide. His strategies helped us raise $750,000 in just six weeks, with over 50% coming from lapsed donors. I am forever grateful for his invaluable leadership and friendship.
Making an Impact
At FIT Fundraising, we believe that nonprofits have the power to impact the world through good. By partnering with us, your organization will benefit from more than 40 years of our expertise in creating effective fundraising strategies and campaigns. FIT will help you reach a wider audience and make a real difference in your community and world. We work with you to tailor our services to your specific needs, whether that means optimizing your donor engagement, analyzing your fundraising performance, or providing expert training to your staff. With FIT Fundraising by your side, you can unlock your organization’s full potential and maximize your impact.
Keep in Touch
Take your fundraising to the next level with FIT Fundraising’s expert insights and tips. Don’t miss out – join our community now to stay connected and stay on top! Contact us today.