A dramatic shift in fundraising is occurring nationwide. Revenues are shifting by channel. A decade ago, easily 75 percent of all revenue came from direct response. Channels like direct mail, email, and digital marketing drove two-thirds to three-quarters of all income.
In this episode, Roy Jones talks with 28 year nonprofit legend, Tony Marciano, president emeritus, of the Charlotte Rescue Mission, about nonprofit leadership and the challenges facing frontline fundraisers in America today. With emphasis on human services and work with homeless shelter guests; connecting to the emotions of the donor, learn strategies for campaigns that get results.
The major gift fundraisers are not magicians. They can’t simply pull their millionaire contacts and tell them to give to your ministry now that they work for you. It just does not happen that way. If you have a large pool of middle donors and/or current major donors that need to be cultivated, then you are ready to hire a frontline fundraiser. Here is some fundraiser hiring best practices:
Learn the five key strategies to make “the ask” more effective, from knowing your audience to the art of the pledge. Don’t miss out on these invaluable tips to boost your fundraising efforts!
Every day your organization goes without an unfilled fulltime fund development position you are losing money.
If you’ve been in nonprofit leadership long enough, you know one thing for certain:
funding is never guaranteed. Contracts get slashed, priorities shift, and new
administrations bring new rules. The worst thing you can do? Panic. The best thing you
can do? Strategize.
If you want to inspire generosity in others, one of the keys is to first live generously yourself. Generosity is not just about giving; it’s about sowing. In the parable of the sower (Matthew 13), Jesus explains how seeds fall on different types of soil—some thrive, others wither. The principle here isn’t just about crops or even people. The message in this story is about what happens when we release what we’ve been given. It is about what God adds to our efforts towards generosity.
In seasons of disruption, it’s easy to feel unsettled and even off-course. External pressures—economic, political, even organizational—can push a nonprofit to react instead of respond. Shifting priorities at the federal level and changes in funding landscapes only add to the uncertainty.
Make no mistake about it—giving in the summertime always declines for nonprofits and ministries. The key question every nonprofit must answer is: When does the dip begin and when does giving begin to rebound? The answer differs for every organization.
Director of Client Services and Staff SupportMelinda Jones As the Director of Client Services and Staff Support at Fit Fundraising, Melinda Jones oversees all aspects of client service operations, ensuring exceptional experiences at every touchpoint. She manages and...
Fundraising AdvisorJay Koopman Jay Koopman serves as an associate and account director for Fit Fundraising. Mr. Koopman brings over two decades of expertise in fundraising, with a passion rooted in mission-driven ministry. His journey began with Teen Challenge and...
Direct Response Fundraising SpecialistJanet CoplandJanet Copland is a seasoned Direct Response Fundraising Specialist with over 35 years of experience helping nonprofits maximize their donor engagement and fundraising impact. Currently, she serves as a key advisor at...
Marketing ManagerStephen McKellarStephen McKellar is a marketing manager at Fit Fundraising, where he specializes in developing strategic campaigns that drive engagement and growth. With a strong background in digital marketing, fundraising, and community outreach,...
Administrative DirectorKari KeeKari Kee brings 20 years of non-profit experience and leadership to FIT Fundraising as our Administrative Director. As a pastor’s wife, Kari has an acute understanding of the complexities and joys of volunteer-driven ministries and...
Campaign StrategistEd BrookoverEd Brookover is a seasoned campaign strategist working with Fit Fundraising, bringing decades of political and strategic expertise. Before founding Meraki Media, he played a key role in national politics, serving as a Senior Advisor for...
