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Segmentation: Use it or Lose it

Segmentation: Use it or Lose it

"A donor segment is a group of donors or prospects who require similar fundraising communications according to the information that categorizes them... Our charity uses segmentation for reporting results." I recently asked a fundraising professional if his charity...

The New Normal for Year End Giving…

The New Normal for Year End Giving…

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the giving calendar. Is this the new normal?

The Most Wonderful Time of Year

The Most Wonderful Time of Year

Holiday Times are Critical to Development I know many fundraising professionals in the development industry that literally take the last six to eight weeks of the year off. They move into autopilot mode. They get off the road and nestle snug in the offices (and beds),...

Footprint Donors…

Footprint Donors…

I traveled to a major city recently and met with a man who had given $25 million to charity over the last decade. The amazing thing was that he is in his 80's and still working everyday. As a matter of fact, he travels to China every month to oversee one of his new...

10 MUST DO RULES TO THANK YOUR DONORS

10 MUST DO RULES TO THANK YOUR DONORS

The amount and timing of your next gift is directly connected to the way you say "Thank You." Rule #1: Thank Donors Faster.  You can never thank a donor too much or too fast!  I’ve encouraged charities to stop batching thank you receipts for the postal discount.  They...

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