Articles and Insights from the FIT Fundraising Team




Year End Fundraising Begins NOW…

One half of all donations received by charity in America occur in the 4th quarter (now the real stats… ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those gifts happen the last day of December and one half of those gifts happen between 3 and 9 pm on the 31st of December.

Can a Capital Campaign Hurt Your Non-profit?

Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.

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