In Part 2 of this Fit Fundraising Podcast conversation, Roy Jones and Cheryl Hackett, Director of Development at the Wyoming Rescue Mission, dive deeper into what truly connects donors across generations—stories and relationships.
Podcasts
Fundraising Strategies and Success Stories with your host, Roy Jones
Generational Giving with Cheryl Hackett: Bridging Boomers, Gen X, and the Next Wave of Donors
In this episode of the Fit Fundraising Podcast, Roy Jones sits down with Cheryl Hackett, Director of Development at the Wyoming Rescue Mission, to explore how giving habits are evolving across generations. From Boomers who still love their direct mail to Millennials and Gen Z donors who live online, Cheryl shares how her team bridges the gap through multichannel fundraising, storytelling, and faith-driven connection. It’s a practical, hope-filled conversation about building trust, embracing innovation, and inspiring generosity that lasts.
From Boomers to Gen Z: Sustainers, Segmentation, and the Future of Giving with Kyle Gorman
From sustainers to segmentation, today’s fundraisers face a world of change. How do we connect with Boomers who still carry the wealth, while preparing for Millennials and Gen Z who are shaping the future of philanthropy?
From Boomers to Gen Z: Branding, Giving, and Generational Shifts with Kyle Gorman
From Baby Boomers writing checks to Gen Z giving online, every generation engages with philanthropy differently. In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to unpack the trends shaping donor behavior across the ages.
Kyle shares lessons from leading a $9 million capital campaign, insights on balancing direct mail with digital, and why branding matters more than ever for nonprofits. Whether you’re trying to reach loyal boomer donors, middle-aged givers blending mail and online, or younger supporters building lifelong habits, this conversation will help you navigate the shifts and grow stronger relationships with every generation.
The Power of Mastermind Groups: Iron Sharpens Iron for Fundraisers
What if the secret to breakthrough fundraising wasn’t another conference, but a small circle of peers sharpening one another? In this episode of the Fit Fundraising Podcast, Roy Jones sits down with marketing professor and nonprofit strategist Dina Jones to unpack the power of mastermind groups. Together, they explore how masterminds go beyond networking, providing nonprofit leaders, fundraisers, and CEOs with a safe, faith-centered space to share challenges, spark creativity, and build confidence. From her first experience in Nashville to co-leading groups today, Dina shares how masterminds can transform isolation into innovation—and how this cutting-edge approach is shaping the future of fundraising.
From Boomers to Gen Z: Communicating in a Multi-Gen World with Carrie Lynn Wright (Pt. 2)
In Part 2, Roy Jones and Carrie Lynn Wright dig deeper into the communication gaps, giving habits, and leadership challenges across generations. Hear real-world stories—like the viral “Tony the Paint Guy” moment—that reveal how embracing change, adopting new technologies, and fostering open dialogue can help nonprofits engage donors and rally multi-generational teams for long-term success.
From Boomers to Gen Z: Communicating in a Multi-Gen World with Carrie Lynn Wright (Pt. 1)
In Part 1, Roy Jones sits down with workplace culture expert Carrie Lynn Wright to explore the defining traits of Boomers, Gen X, Millennials, and Gen Z—and how these differences shape nonprofit teams and donor relationships. Learn how understanding generational perspectives can strengthen workplace culture, improve communication, and build stronger connections across every age group
Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 2
In Part 2 of our conversation with Donna Lucas, Chief Marketing Officer at Joni and Friends, we explore what it takes to lead effective fundraising in today’s fast-moving, often unpredictable nonprofit landscape. From segmenting donor audiences with the help of AI to preparing leadership and fundraisers for economic plateaus, Donna shares actionable insights shaped by decades of experience in both the corporate and ministry worlds.
Donna Lucas of Joni and Friends: Building Donor Trust in Uncertain Times Pt. 1
What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.
LEGENDS of Fit Fundraising, Interview with Dr. Candace Gregory, president of the Open Door Mission in Omaha, Nebraska, details how to Raise More Funds through Teamwork and Ministering To Your Donors
In this episode, Roy Jones talks with Dr. Candace Gregory, from the Heartland of America, Omaha, NE. Candace lays out what is required to be a successful frontline fundraiser and the characteristics needed to procure MEGA gifts for your nonprofit. She announced in our podcast a $65 million capital campaign. Over the last two decades, the ministry has raised more than $200 million to help the unsheltered and poor in her community to get back on their feet and succeed in life.
