Roy C. Jones

The New Normal for Year End Giving…

December has changed for most non-profits, we have just experienced the biggest decline for a December in more than a decade. Volatile stock markets at year end; combined with expensive, divisive political campaigns and new tax implications from one year to the next are forcing most non-profits to rethink the...

Can a Capital Campaign Hurt Your Non-profit?

Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar's case, they learned the...

Fundraising Begins with “Your Preacher and Six Pallbearers”…

It begins with the data. I'm often approached by nonprofit leaders with the same question.  Leaders of both large and small nonprofit organizations have asked me the same question over and over.  The are all looking for a short cut to building their fundraising program. They always expect that I...

What I am Thankful for… a year of thanks and giving at THANKSGIVING

I have sat down this year, face to face and personally interviewed 117 major donors. People with hearts that are so unique. People whose careers and businesses are not about amassing wealth. People who believe their purpose for living is giving. They have dedicated homes, careers and businesses to alleviate...

Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising

The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.

How 100 Cups of Coffee Could Save Your Charity

...a remarkable difference in income occurs by meeting with your financial partners... I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and "ask" based upon their desires, not mine.

Are you preparing your Christmas “check list” in August?

In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your...