"Do not go gentle into that good night but rage, rage against the dying of the light." - Dylan Thomas
One half of all donations received by charity in America occur in the 4th quarter (now the real stats... ) and one half of those gifts are received in the month of December and one half of those gifts occur the last week of December and one half of those...
Beware of the major gift guru who says he has the secret black book with the list of his major donor friends who will fund your charity.
"For clinking money, you can shake the can. For folding money, you should go ask for it. "
The next President of the United States will have to shift away from the traditional fundraising strategies which have been used over the last two Presidential campaigns. It will be critical to use “marketing integration” to raise funds and move away from silo’d approaches of using independently: (1) traditional direct...
Today, social media is producing primarily "One-And-done" new donors. While this kind of funding helps, it is very risky to build a future on.
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar's case, they learned the...
Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
... half of all donations happen in 4th quarter, and half of those occur during the month of December, and half of those occur during the last week of December (the golden week), and half of those contributions will happen the last day of December.