Roy C. Jones

Can a Capital Campaign Hurt Your Non-profit?

Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar's case, they learned the...

Double Down on SEM to Boost Year End Revenue (plus 8 other great ideas)

... half of all donations happen in 4th quarter, and half of those occur during the month of December, and half of those occur during the last week of December (the golden week), and half of those contributions will happen the last day of December.